Jewelry is not strange to Chinese people, who failed to discover the market potential of it five years ago. But now, we have to admire these tiny decorations, for they have formed a large market.
Jewelry is mainly aimed at the female. Woman can fully show their beauty through these tiny decorations, while women’s pursuits for beauty make them generous in decoration purchase. Statistic suggests that 90% of fashionable jewelries are consumed by young women from 18 to 35 years old, since they, as the pioneer of fashionable life, pays more attention to them, further enjoy life and are able to acutely learn the trend of fashion.